EVENT: CRICKET AUSTRALIA LIVE SITES

Client: Vodafone Hutchison Australia
Campaign: Vodafone Summer of Cricket 2012/2013
Role: Concept, Planning and Logistics, Production and Event Management


This year the Vodafone Test Cricket fan fun was extended outside of the stadiums with special Live Sites for the Melbourne Boxing Day and Sydney Tests.

Visitors enjoyed the free live site in the sunshine, relaxing on the lush grassed area with their Vodafone seats, family and friends.

A custom screen was created as part of the Vodafone 'VBook' campaign, and consumers were able to pick up a copy to take away and use at home or work.

The Melbourne Live SIte was held at Peppercorn Lawn on the Yarra River opposite Fed Square. The Sydney Live Site was held at Bondi Beach on the south side of the pavilion at Bondi Park.

The events were totally free and invited people to bring their family and friends down, pick up some food from one of the local shops, or feel free to bring their own picnic and enjoy the Live Channel 9 broadcast in the sun on our special big screen.

All events were family friendly and alcohol free, and were a great day for all.

PHOTOS
VIDEO