BRAND ACTIVATION: VODAFONE FLOATING RUGBY FIELD

Client: Vodafone Australia/Maverick
Campaign: Vodafone Rugby World Cup
Role: Project Management, Design, permissions, and Execution


The Brief: After 5 years of naming rights sponsorship of the Wallabies, Vodafone had been cut out of the World Cup by one of its competitors.

Vodafone were after a concept that would be so amazing that it would not only be noticed by the general public, but attract national and international media and help them get around the strict RWC ambush marketing laws.

This project went on to see Vodafone placed in the top ten of RWC official sponsors by post event survey, and win a prestigious award for "Best Outdoor Advertising Campaign" at the Australian Media Federation Awards.

www.vodafone.com.au