BRAND ACTIVATION: VODAFONE MUSICAL CHAIRS

Client: Vodafone Australia
Campaign: Vodafone Musical Chairs
Role: Concept, Project Management and Execution


The Brief: To produce an ambient and experiential piece to link with the MTV Snowjam for the week of the event being held at Falls Creek.

A sound system with visual screen and control buttons was built into the lap bar of chairlifts on the Falls Creek Express chair.

Skiers were treated to a truly unique experienece, being able to scroll through to select the music they wanted to listen to on the way up the mountain while riding the  chairlift.

The Vodafone Musicalchairs were placed every 20 chairs.

Track artists included: Phrase, Empire of the Sun, Daniel Merriweather, Sarah Blasko, Yves Klein Blue, Children Collide, Eskimo Joe, and many more.

www.vodafone.com.au

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