BRAND ACTIVATION: VODAFONE HOWZAAATTT

Client: Vodafone Hutchison Australia
Campaign: Vodafone Test Cricket Series
Role: Concept, project management, production and 'At-Ground' activation

This summer Vodafone gave cricket goers an opportunity to knock down it's wickets with Vodafone Howzaaattt! in stadium Outfields at Vodafone Test Series matches across Australia.

Vodafone and 3 Mobile customers were also treated to a free customer gift bag including a commentary radio headset to tune into all the Channel Nine or ABC commentary in the comfort of their stadium seat.