BRAND ACTIVATION: VODAFONE DUNK-A-POM

Client: Vodafone Hutchison Australia
Campaign: Vodafone Australian Test Cricket Campaign
Role: Concept, Planning and Logistics, Production and Event Management


This Summer Wingman launched it's "Dunk_A-Pom' concept as part of Vodafone's sponsorship activity at the Ashes series.

With the Ashes traditionally being a mate v's mate clash between the 2 teams, 1000's of Australian spectators stepped up to give a little back to the English!

The National campaign was toured right through summer across QLD, NSW, VIC, SA, and WA.

Vodafone customers were also treated to a free commentary radio headset so they could listen to the game's commentary in the comfort of their stadium seat, and express lines for services and entry, all just by showing their phone.

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