LAUNCH: TEAM VODAFONE
Client: Vodafone Australia
Campaign: Team Vodafone V8 Relaunch
Role: Project Management and Execution
The Brief: Vodafone Australia had just re-signed with the Triple8 Team Vodafone V8 team, taking their association through until 2012.
A launch concept was worked up and it was decided an iconic location in Sydney would be ideal, with a showcase displaying the past 3 years success and a further 3 years to look forward to in the future.
Media in attendance were Networks 7, 9, 10, Fox Sports, Telegraph and Herald newspapers, and various industry magazines.
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