BRAND ACTIVATION: SAMSUNG AUSTRALIA DAY 'RUBBER DUCKIE' FERRY

Client: Samsung/Marketing Zoo
Campaign: Rubber Duckie
Role: Project Management, Build Design, Event Direction, and Execution


The Brief: One of the more unique and fun briefs we've been given...can we turn one of Sydney Harbour's ferries into a 25m long, 5 storey high yellow rubbie duckie for the Australia Day ferry race...sure!!

With this in mind, an artists impression, and the consideration that this was a race so the duck will need to withstand a high windspeed during the race and sea breezes, a custom made 6m high inflatable head was constructed to fit on top of the Captain's Bridge, up and over the ferry's masts and navigation antenna's. 

The rest of the ferry was turned yellow, helium baby ducks were made to fly behind, 200 guests for the corporate day, soap bubbles, duckie gifts and one very fun Aussie Day.

Samsung Little Duckie took out the line honours, crossing the finish line under the harbour bridge in first place by a beak, and was also awarded the Best Dressed entry.

www.samsung.com.au

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