EVENT: RED BULL RAILS

Client: Red Bull Australia
Campaign: Snowfields
Role: Project Management, Design, and Execution


The Brief: To create a fun and exciting temporary rail-jibbing setup, truck tonnes of snow from the snowy mountains to nearby town Jindabyne, attract some of Australia’s most talented snowboarders and skiers, and sit back and watch one of the most exciting competitions go down in Australia!!

The setup boasted a live DJ platform, with a scaffold in-run to a custom built stair section with rail and ledge options for the riders.

The night-time finals attracting the majority of the town with a very vocal 8,000 strong crowd.

Exposure was massive with industry photographers climbing over each other to get the best shots, and a TV production produced for free to air and cable TV. 

www.redbull.com.au

PHOTOS