BRAND ACTIVATION: RED BULL RACING AUST BATHURST VIEWING ROOM

Client: Red Bull Australia
Campaign: Red Bull Racing Australia Bathurst Activation
Role: Design, Planning and Logistics, Production and Event Management


Ever wanted to be part of the pit crew but don't have years of experience or patience to wear a full body suit in sweltering heat all day while confined to a garage?

Well we decided to create the solution for you - The Red Bull Racing Australia Viewing Platform built right in the middle of the Team garage!

Forget the hard work and star wars helmets, fans just needed to purchase merchandise from the official stand to receive a free double pass to up close and personal with the Team.

For what you might ask?

How about full garage privileges complete with viewing screens, timing, driver audio, and an ice cold can of Red Bull for the lucky guest and their mate.

The Viewing Platform, so good even the pit crew want to trade places!

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