SPECIAL PROJECT: RED BULL KOZI SLIDE

Client: Red Bull Australia
Campaign: Red Bull Winter
Role: Project Management, and Production


The Brief: No one had ever thought to set up a handrail on top of the cornice of Australia's highest peak (Mt Kosciusko) and use it to slide off the edge. Who would!!

Then came the Red Bull Kozi Slide project, a concept from one of Red Bull's athletes.

A purpose built handrail was produced and a team assembled of pro skiers and snowboarders, filmers and photographers, guides, and crew, to make the hiking trek through the mountains into the backcountry and out to Mt Kozi.

A base camp had to be established for the overnight stay with the team making the return trip the following day with the Kozi Slide conquered and captured on film and stills.

Exposure included several multi-page spreads in Snow Boarder and Chillfactor magazines, along with website editorial, and footage incorporated into Free TV, Fuel TV, and various Red Bull TV productions around the world.

www.redbull.com.au

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