SPECIAL PROJECT: RED BULL BC ONE

Client: Red Bull Australia
Campaign: Red Bull BC One Australian B-Boy Exhibition Tour
Role: Project Management, tour/athlete/production management


The Brief: To spread the word about the International Red Bull BC One event, Red Bull Australia invited seven international b-boys from around the world on an exhibition tour to do shows in Brisbane, Melbourne and Sydney.

The B-Boys were some of the best in the world, not to mention some of the hot favourites set to battle out the main event in France. Including:

Benny (RSA)
Hong 10 (KOR)
Lilou (FRA)
Physicx (KOR)
Roxrite (USA)
Ben-J (SEN)
Pelezinho (BRA)

Not only did the guys hitting our shores show us the moves and skills required to compete in the Red Bull BC One, all were actively involved in running free coaching clinics in each city to help promote the discipline and further the skills of some very greatful and passionate aussie youngsters.

www.redbull.com.au

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