SPECIAL PROJECT: RED BULL AIR SLAVES

Client: Red Bull Australia
Campaign: Red Bull Air Slaves FMX Regional Tour
Role: Project Management, tour/athlete/production management.


The Brief: Take 5 professional athletes, a portable freestyle ramp setup, a photographer, filmers, pour Red Bull over the top, shake it all up and see what comes out!!

The idea was to travel from Melbourne to Adelaide over a 2 week period, stopping off at small coastal towns along the way to find and uncover new riding spots.

The tour also served to showcase and help spread the word about this sport to many who would never get a chance to see such athletes in action.

Along with the people whose lives were touched by this, the media output of the project included front cover and 28pages of the leading Australian FMX magazine, local newspaper coverage in many of the towns, regional news coverage via VNR and local camera crews.

A half hour documentary style TV Production was also created and aired on Free-To-Air with Network 10 and cable with Fuel TV.

www.redbull.com.au

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