BRAND ACTIVATION: MTV SNOWJAM

Client: Vodafone Australia
Campaign: MTV Snowjam
Role: Project Management and Execution


The Brief: Activation of Vodafone's MTV partnership around the MTV Snowjam event being held at Falls Creek in Victoria's ski fields.

Deejay Mathmatics and 5 lucky crowd members burnt up the turntables, warming up the crowd for Cut Copy, Phrase and Jade MacRae...with a chance to win a new Nokia phone and $2000 credit from Vodafone.

The crowd were also given inflatable guitars and microphones to rock out to, and had the opportunity to download free Phrase wallpapers and ringtones via bluetooth from the Vodafone promotional staff.

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