LAUNCH: M-ONE-11 NEW SEASON

Client: Globe International (M-One-11)
Campaign: M-One-11 Urban Fashion Launch
Role: Project Management, design and execution


The Brief: Create a unique party/stage show style launch to further position and emphasize the label as a unique/cheeky/fun loving street brand.

Idea was for the show to have a real point of difference from the standard 'catwalk' style shows, and revolved around a themed night of 'Love Song Dedications' which saw the models/talent singing and dancing while displaying the new season clothing.

Show also included live DJ sets.

www.globe.tv

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