EVENT: HOUSE OF RED BULL - FORMULA 1

Client: Red Bull Australia
Campaign: Red Bull Formula 1
Role: Concept, Planning and Logistics, Production and Event Management


With the excitement of the start of a new season, Daniel Ricciardo taking over the recently vacated seat of Mark Webber, and the new era of F1 cars...the 2014 Australian F1 Grand Prix had all the makings of an incredible event, and an exciting time for Red Bull.

With all of this in mind, the brief for this year's Formula One campaign from Red Bull was to throw open it's doors to it's guests and say 'Our House Is Your House', 'come and join us', and setting the tone for what was a fun and relaxing weekend of action and entertainment.

And what a great way to kick things off! The marquee guests were golf buggy shuttled to the front door, entering through a custom driveway, greeted by hosts with a warm and friendly smile and ushered into the House of Red Bull.

On the inside various levels of lounges, bars, stages, DJ's, fireplace, concierge, and sundecks to be enjoyed throughout the day. Selfie mirrors, customised Guess Who with Red Bull athletes, F1 simulators, croquet, bocce, quoits, and other activities to keep guests entertained.

An amazing weekend had by all...see you next year!

www.redbull.com.au

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