BRAND ACTIVATION: COCA-COLA BEACH LUGE

Client: Coke/Maverick
Campaign: Coca-Cola summer beach campaign
Role: Project Management, Design, and Execution


The Brief: Create a waterslide similar to the old backyard "slip-n-slide" for a national tour of the country's beaches. 

An inflatable ramp was created to heighten slide speed, with water being pumped direct from the ocean.

A series of 32 events were produced across summer in Queensland, New South Wales, Victoria, South Australia, and Western Australia.

www.cocacola.com.au