BRAND ACTIVATION: 3 MOBILE SUMMER OF CRICKET

Client: 3 Mobile
Campaign: 3 Mobile Australian Test Cricket Campaign
Role: Concept, Planning and Logistics, Production and Event Management


How could a massive summer of exciting cricket action be made even better...free rewards and competitions just for being a customer of course!

This summer sees Wingman appointed by 3 Mobile to produce the Naming Rights Partner's National 'At-ground' campaign, rewarding cricket goers who are customers of the 3 and Vodafone brands just by showing their phones.

Customers were treated to autograph sessions with Brett Lee, gift packs including custom seat cushions that double as a drinks tray when flipped over, bags and other merchandise, chances to win VIP experiences, free lunches, ticket upgrades, and handsets.

Just another way to say thanks and add to spectators stadium experience.

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