NEWS

House Of Red Bull - F1 Campaign

18-Mar-2014

With the excitement of the start of a new season, Daniel Ricciardo taking over the recently vacated seat of Mark Webber, and the new era of F1 cars...the 2014 Australian F1 Grand Prix had all the makings of an incredible event, and an exciting time for Red Bull.

With all of this in mind, the brief for this year's Formula One campaign from Red Bull was to throw open it's doors to it's guests and say 'Our House Is Your House', 'come and join us', and setting the tone for what was a fun and relaxing weekend of action and entertainment.

And what a great way to kick things off! The marquee guests were golf buggy shuttled to the front door, entering through a custom driveway, greeted by hosts with a warm and friendly smile and ushered into the House of Red Bull.

On the inside various levels of lounges, bars, stages, DJ's, fireplace, concierge, and sundecks to be enjoyed throughout the day. Selfie mirrors, customised Guess Who with Red Bull athletes, F1 simulators, croquet, bocce, quoits, and other activities to keep guests entertained.

An amazing weekend had by all...see you next year!

 

House of Red Bull: Ready for Action


Warming the Hands on the Champions Mantlepiece: Robbie Madisson, Corbin Harris, Scotty James


Welcome: 'Our House is Your House'


Relax and enjoy the view


Jordy Mercer enjoying the sun and croquet


Amazing views of the motorsport action


Invitation gift box


Custom 'Guess Who' games with Red Bull Australian athletes


Robbie Madisson talking about the year to come


Ricciardo fever


Festivities in full swing


Selfie Mirrors


Tony Hawk and Corbin Harris relaxing in the House

MORE NEWS